SEO is such an important marketing channel for any business, so if you aren’t already investing in it, there is no better time than now to make a start.
SEO can be complex, but we are here to break it down into three sections to make the information slightly easier to digest. The best piece of advice we can give you when it comes to choosing an SEO agency is to make sure that they mention all the below and have a focus on driving qualified traffic to your website which will then lead to enquiries or sales.
Many agencies are far too closely focused on metrics that don’t actually do anything for your business, so make sure you ask questions about the kinds of metrics they look at to gauge how successful they will be! So, let’s get into it and find out the three important components of SEO for your business to help you increase your visibility on Google search!
1. On-Page SEO
The first component of SEO is on-page SEO, which refers to anything on your website’s page itself. This includes metadata, content, FAQ’s, internal links, and alt tags, just to name a few. The most important part of on-page optimisation is the keyword research and selection phase, as SEO is only successful if your agency selects the right keywords for each page.
For example, if you’re starting a dental SEO campaign and you have a few local practices, there would be no use in targeting national keywords like “cosmetic dentist”, as not only will it be highly competitive, but if you do manage to rank and users come through to your website, it is going to be very unlikely that they are going to be within close distance to your practice. Instead, targeting more specific and local keywords like “Invisalign Milton Keynes” would help you to bring users through who are very likely to find what you are offering.
The rest of the on-page SEO strategy would then be to optimise the page using these carefully selected keywords, to highlight to Google that your page will show a user relevant information to their search. This is what then helps you to rank well on search engines!
2. Off-Page SEO
As well as optimising your website itself, you also must prove that your website is a reliable result for search engines to show to users. The way that you do this is by building online backlinks, directories, and citations to your website. Link building and guest blogging refers to posting a link to your website on another website that is good quality, so that Google or another search engine will see that your website has been mentioned on other reliable websites. This then helps to build the authority of your website in the eyes of Google, meaning they trust you more, and therefore your website is rewarded in terms of ranking.
Adding your website to different business directories and citations also has a similar effect, helping to increase your visibility online. When off-page SEO is used carefully in conjunction with on-page SEO, it can be a fantastic combination that can transform your SEO strategy.
3. Technical SEO
Last but not least we have technical SEO, which refers to making technical changes on your website to make sure that it is as easy as possible for search engine bots to process the information on your pages. The way that you rank well on search engines is when search engine bots crawl and index all of the content, they identify that it is a good result to show users searching for a particular term (this should be the keyword you have chosen to target on that page).
So, technical SEO is all about making it as easy as possible for the bots to do this! It also refers to the website architecture, such as how quickly the page loads, to make sure that the user will have a good experience when they do land on the page. Technical SEO is very complex, so you should work with a reliable SEO agency along with a web development team to make sure you strike the perfect balance between the technical side of SEO and the off-page and on-page components.
If you are looking to work with a new SEO agency, it is important that you are aware of the components above so that you know what to look out for when asking questions. Having basic knowledge but without having to implement it will mean you can identify a good agency and then this gives you a much better chance of establishing a strong SEO strategy. So, to summarise, make sure to look out for their ideas on the on-page, off-page, and technical SEO components and see how their suggestions align with your business, to ensure that you achieve the best possible results for your business!
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.