This article will go over the best social media video tips to keep your audience engaged.
Some of these social media optimization strategies include making teaser content, adding subtitles, and optimizing your videos for SEO.
These tips will ensure that your videos engage your audience for a successful video marketing campaign.
So, go ahead and try them out for your next video!
Here are the top 9 video-based social media marketing tips to keep your audience engaged:
1. Create Teaser Content
Creating teaser content for social media video marketing is an effective way to increase viewers’ attention span and build anticipation for new products. These videos are easy to share across multiple social media platforms, and they serve a dual purpose of building interest and anticipation for a new product or service. They allow you to capture consumer feedback and adjust if needed. However, creating teaser content is not as simple as just sharing a short video with your audience.
Creating teaser content for social media marketing is a great way to entice new viewers and keep existing viewers happy. You should start by creating one video for a specific target audience. You can use still photos and animated GIFs to create short video teasers for your videos. This will help keep your audience interested in watching your videos, and it will also give you the chance to test the popularity of your content.
2. Include In-Depth Information
In addition to creating excellent teaser content for social media videos, you should also make sure that you include in-depth information within the videos. Using video to engage your audience can help you leverage the post-conversion stage of the flywheel. This stage is known as the “delight” stage. Here, you should offer premium content, make your user experience remarkable, and guide them through the buying process.
3. Keep Your Audience Engaged
Social media users are accustomed to sharing and commenting. Adding comments and social shares to your content will increase its visibility. If your content is good, it is likely to be shared. If you post a video on Twitter, try using short clips to increase the number of views your videos receive. It’s better to use shorter teasers than long ones. On Facebook, short videos tend to perform better than long ones, so be sure to create a teaser video that promotes your content and is not too long.
Creating a compelling video for your digital marketing strategy requires more than an exciting title. It must also capture the attention of viewers in the first few seconds, as well as contain persuasive copy that drives action. In addition, creating a compelling video requires building an ad that draws viewers in from the very first frame and engaging them enough to keep them interested until the very end. Keeping social media videos short is essential for a variety of reasons, but it’s crucial to keep them as straightforward as possible.
4. Use A Catchy Headline/Title
Creating a compelling video headline is essential for attracting viewers. The headline should be specific and exciting but should not be overly long or detailed. It should entice users to want to see the video while also mentioning the brand or tagline. To capture viewers’ interest, make sure to use keywords within the headline. Keywords in the video title will boost your video’s ranking on native search engines. To help create a compelling headline, ask your social media agency to conduct A/B testing with your video’s title to see which one converts the best.
5. Leverage Vertical Orientation
Another critical aspect of a successful video is the orientation of the video. While most social media platforms allow for different video resolutions, vertical resolutions are more effective in attracting viewers and keeping their attention throughout an entire video. Vertical videos also tend to have higher engagement rates. Regardless of the format, it is crucial to follow the platform’s guidelines regarding video orientation. It’s important to consider the platform you are using when posting a video on social media.
6. Turn Campaigns Into Events
Short-form videos can be anything from user-generated content to live-streaming an event. They are engaging, fun, and inspiring. By offering a challenge that engages viewers, social media optimization services attract new followers who otherwise wouldn’t know about your brand. Additionally, a viral video challenge is a great way to build brand loyalty. It allows a brand to highlight positive customer experiences and create a community where people feel comfortable talking about and engaging with the brand, along with engaging with each other.
7. Add Subtitles and Captions
Adding subtitles to your social media videos can increase viewer engagement on both Facebook and YouTube. Studies have shown that users with hearing disabilities watch videos with subtitles, as they can follow the content while on the go. In addition to enhancing the quality of your content, adding subtitles to your videos will help them perform better in search engines. The higher the viewer’s interest, the better your video will perform.
Video content is the most popular form of social media content today. Consumers prefer to consume short and fast-paced content. While most videos on social media are made for entertainment and education, many users cannot hear the audio. 85% of Facebook users watch videos without sound. In addition, adding captions to your social media videos increases their engagement. Captions help you engage your audience and reach new audiences. Without captions as a part of your digital marketing strategy, you risk losing viewers and engagement.
When creating eye-catching video content, make sure to use keywords that are relevant to the subject. An excellent way to do this is by utilizing closed captions, which were initially designed to help people with hearing difficulties. Now, they’re used by busy, time-crunched individuals who are looking for information on the go. Facebook automatically serves subtitles when a user’s device is muted or unmuted.
Captions are essential for a variety of reasons. Not only do they increase the likelihood that your video will be shared with more people, but they also increase user comprehension and engagement. Captions help your social media videos go viral and reach more people around the world. And, because many viewers today consume content on smartphones, adding subtitles to your social media videos will help you get these viewers and attract more buyers or users from all over the world!
8. Optimize Videos For SEO
There are two significant problems with SEO on videos: Search engines can’t read video content, and some users aren’t able to use volume. Therefore, social media optimization services for videos suggest the addition of a transcript or summary of the content, which can help both viewers and search engines. A transcript can include relevant keywords. You can insert the transcript into the description or title of the video.
In your title, include your target keyword, preferably a phrase that is closely related to your video’s topic. Adding your target keyword may improve your ranking for that term, but the correlation is not strong. Regardless of your social media optimization strategies, the title should be descriptive enough to convey the content of your video.
9. Include Compelling CTAs
Including a call-to-action in your social media videos is the most important rule of digital marketing for business. Depending on the type of video, a CTA can encourage customers to purchase a product or service or engage with the content. The purpose of the video should inform the CTA. Think about how you’d like to use the video before deciding on a CTA.
Adding a call-to-action button is a crucial part of any digital marketing strategy. According to a study by KISSmetrics, including a CTA button in a video prompted three times more clicks. However, while you can use a CTA anywhere in the video, it’s best placed at the end, where it will encourage viewers to take the final step to convert into customers.
One of the most effective ways to add a CTA is to embed a website link. People are more likely to click on a website link if they’ve heard of the brand before. For example, a music educator uses a link sticker on her story posts. Pairing a call-to-action with an incentive makes it even more effective. So, think outside the box and find a creative way to add one to your social media marketing videos.
Key Takeaways
- Your title should be short, informative, readable, and catchy.
- Your subtitle should be short but enticing and convince people to click on your link.
- The description should be consistent with your video theme and integrated naturally.
- Avoid using clickbait titles and descriptions because they’ll damage your brand’s credibility.
- Avoid conflicting text, color schemes, and image layovers.
- Make sure your video has a consistent style across your social media channels.
Author Bio:
Maggie Simmons writes insanely helpful marketing insights. She works as a Marketing Manager at Max Effect Marketing, a leading digital agency located in Denver, Colorado.
